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P.Diddy Offers US $1M Deal to Child Model in ‘Racist’ H&M Monkey Ad, G-Eazy Ends Partnership

P.Diddy Offers US $1M Deal to Child Model in ‘Racist’ H&M Monkey Ad, G-Eazy Ends Partnership

H&M had earlier issued an apology over the issue saying, “‘We’ll thoroughly investigate why this happened to prevent this type of mistake from happening again.'”
Following the news of the Swedish retail giant, H&M’s racist advert which depicted a black child sporting a hoodie that said, “Coolest Monkey in the Jungle,” Mogul P. Diddy has offered the child, a US$1 million deal for his brand, Sean John.

Musician and producer, G-Eazy or Gerald Gillum have also announced that he will quit his partnership with the retailer after the Weeknd did the same yesterday.

The young black child was made to wear the top, which had the words ‘coolest monkey in the jungle’ emblazoned across it. H&M dug an even deeper whole when the range also showed a white child model wearing a ‘survival expert’ hoodie next to his counterpart, sparking uproarious anger across the world.

“After seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end,” the musician said in a statement.

He was working on a men’s collection with the brand which was supposed to be launched in stores starting March 1.

H&M had earlier issued an apology over the issue saying, “‘We’ll thoroughly investigate why this happened to prevent this type of mistake from happening again.'”

“We understand that many people are upset about the image of the children’s hoodie. We, who work at H&M, can only agree,” corporation’s statement said.

“‘We’re deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we’ve not only removed the image from our channels, but also the garment from our product offering. ‘It’s obvious that our routines haven’t been followed properly. This is without any doubt.'”

On Tuesday, Manchester United striker Romelu Lukaku also altered H&M’s “racist” children’s hoodie advert, modifying the controversial slogan to “Black Is Beautiful.”

Questlove, the U.S. drummer, and producer, pointed out the underlying issue in many such corporations who use superficial means to brush the problem under the carpet.

“I’m sure the apologies are a coming. And the ads will be pulled. I’m certain there will be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something…wanna take a guess?,” he wrote on his Instagram.

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